Saturday, March 14, 2020
Market segmentation Market segmentation is the procedure of engaging products, prices, places and promotions. The process involves identifying and targeting different markets as the basis for identifying with particular marketing mixes. Proper market segmentation has to engage people, practices and different corporal substantiations.Advertising We will write a custom report sample on Market segmentation specifically for you for only $16.05 $11/page Learn More The procedure for market segmentation involves identifying the potential customers and their needs, possible market segments and later development of profiles for identified market segments. After the identification, the second stage involves selection of a target segment before engaging an attraction towards the particular market segment. It is equally important for a marketer to engage proper positioning by identifying the advantages of the chosen market segments. This may involve selection of a positioning concept befor e engaging the marketing plan for each identified segment. Market segmentation involves division of large markets into consumer-focused subsets for the clients who have common needs or applications for services or goods on offer. Clientele subgroups are identifiable through various demographics in connection with the purpose of the market segment identification or goal of the marketer. CustomersÃ¢â¬â¢ segmentation determines deigns and implementation procedures of the marketing campaigns. In relation to McDonald and Dunbar (2007, p. 213) writing, marketers engage in the market segmentation in the aim of understanding the importance of finding a sufficient customer-base to cater for the needs. Categorizing various customers on a given criteria helps firms to establish a better application for the products or services. The gathered ideas of a criterion can thus be of help in identification of a larger audience within the demographics, and thus increase the profit margins due to ampl ification of market shares in the submarkets. There are various characteristics of a targeted consumer base. The attributes are identifiable for a given market segment such as gender, age, location, income level or education level. The market segmentation process allows for a phenomenon where a consumer may fall upon various categories. Segmentation of the market allows the company to understand the ways of enhancing customer loyalty especially among potential long-term clients. The marketers allow the customers to make suggestions concerning the practical means of improving product or service. The changes may be minor with little or no effect to the value of the core product, but they are vital in maintaining a strong and loyal customer base. The changes also ensure that the company is of goodwill because of the readiness to listen to its clientsÃ¢â¬â¢ needs. Market segregation is generally for strengthening the bond between the vendors and the consumers.Advertising Looki ng for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The concept of market segmentation is important because the buyers and sellers form non-homogenous groups for the reason that there are differences on needs, preferences, characters and resources. Considering the Dell Inc case study, the marketing and distribution department realizes that it not possible to cater for each of its customerÃ¢â¬â¢s characteristics. Marketers are however able to accomplish some standardized measures of segmentation by grouping customers to various categories of common characteristics. The common characteristics are the basis for standardized marketing merges into segments. The decisive factors for market segmentation involve either the consumer or the business marketers. The segmentation requirements for Dell Inc would entail the geographical segmentation. As an international and well-known company, Dell Inc would involve the regional variables in its segmentation such as the concentration of the customers, the measures of international industrial growth rates and, other microeconomic factors such as business expansion plans. A good example of the geographical segmentation is decision to concentrate on sale of specific products to particular countries. Secondly, the company can segment markets according to the type of customers. Some of the clients are possibly big international organizations, companies, governments, or private firms. The organizationÃ¢â¬â¢s dimensions, position in a market niche and the capacity of its value chains are the main determinants of concentration. Thirdly, there is need for Dell Inc to consider the behavioural segmentation based on the consumer performances and behaviours such as the customization, usage, patterns, prices, benefits, competition, consumer and brand loyalty. The demographic segmentation touches on the age, ethnic setting, gender, income levels, status, or oc cupation, which can equally be of assistance. Lastly, the company ought to consider the psychographic segmentation to determine clientsÃ¢â¬â¢ bases depending on the attitudes, lifestyles and values. Integrating the marketing communication strategies Communication is a key strategy of an organizationÃ¢â¬â¢s success. A company may be having the best and most innovative services or products, but without strong internal and external communication, then the demand may be weak. Communication of products requires the marketers to focus on the value. The quality is of much benefit to the client than quantity. Enhancement of dialogue requires invitation of clientÃ¢â¬â¢s thoughts to enhance a rapport in promotion of coordinated efforts. Client participation ensures timely delivery of proper information or right contents.Advertising We will write a custom report sample on Market segmentation specifically for you for only $16.05 $11/page Learn More According to D oole and Lowe (2008, p. 232), the proper marketing communications tools, which promote companies products and services to its customers and the intermediaries include, the ability to ensure proper direction, precision, uniformity, appearance and timings for the targeted audiences. Marketers have to guarantee the values of proper communication to avoid confusion about branding and products recognition. The marketing mix enables them to examine prices of products, the distribution procedures, adverting, promotion mechanisms and customer service certification. Ã¢â¬Å"By integrating marketing communications strategies, it is important for the marketers to define as well as conduct some research concerning the targeted audience, objectives, budgets, competition, social effects, and cultural or other technological issuesÃ¢â¬ (Doole and Lowe, 2008, p. 232) . The final process of the strategy involves evaluation of the decided promotion strategies. Marketers can automatically acquire the customer trust and loyalty by enhancing ethical plans, right communication procedures and following the right communication guidelines such as the marketing communication tools. Marketing communications tools Advertising This tool requires the right medium to get the accurate messages efficiently to the right audience. The effective avenues of transmission depend on the market segments, the chosen niche, and the dynamics. Considering the Dell Inc company that faces the challenges of international segmentation and maintaining the well-established customersÃ¢â¬â¢ loyalty, the advertising tools can be the product magazines, newspapers/ newsmagazines, internet, billboards and, mobile television such as the telephony advancements. The advertisement tools have to reach a wide clientele base regardless of the expenses. Public Relations This is a marketing communications tool involving the public perception of the products or services on offer. For a marketer to be in a position of enhan cing excellent public appearance for an organization there is need to engage sponsorship vents in the aim of building good customer trust and goodwill. The product or service has to give a positive perspective. Sales Promotion Mostly, the sales promotion is a marketing strategy that involves the media, for instance, advertising contests, sales of coupons through the media, provision of prototypes/sample products, sales of premiums, displays, demonstrations and engaging incentives. Promotion of sales accelerates the short-term sales by enhancing brand awareness campaigns, and creating or encouraging a repetitive buying procedure.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Direct marketing Direct involvement is a strong marketing strategic tool that involves responses to specific individual emails, telephone calls, inquiry catalogues or mails of customers. The marketers have to respond directly to inquiries made through the media such as television or radio. The responses cater for targeted audience to increase sales and introduce new products as a different option for marketing approaches. Personal Selling This marketing tool involves direct interaction where the marketing team must set sales appointments to selected clientele. It involves making direct presentations such as one-on-one communication to attract a strong clientele base and strengthen their relationships or loyalty to the firm. Before selection of a particular marketing tool, the marketing managers and representatives must analyze the Ã¢â¬Å"social, competitive, legal, regulatory, ethics, cultural and technologicalÃ¢â¬ effects to avoid inappropriateness, controversies and illegal enc ounters (Shimp, 2008, p. 8). Analysis of DellÃ¢â¬â¢s decision to enter into relationship with distributing retailers Since its initiation, the marketing strategy of Dell Inc involved a direct client-server interaction. Its engagement of a retailersÃ¢â¬â¢ involvement such as, Wal-Mart is a significant change of marketing strategy. Some well established retailer stores like the Wal-Mart are internationally preferences to most customers and therefore an advantage to Dell in its global retailing strategy. The shift from strict direct selling to incorporate indirect selling by external retailers is definitely a simpler choice for the marketing team, but equally a difficult cultural move in its marketing strategies. The move is currently still on its underway and it may be difficult to determine. Is it a strategic move to avoid disastrous snarl-ups considering the competition or are the challenges bonds to increase? Losing its leadership mantle to the rival group Hewlett Packard (HP), Dell may be making the move due to pressure. On the other hand, the establishment in the market may be an indication that the need to emphasize on direct sales is not necessary the attraction to its products among most clients. Selling through the well-established retailer stores is an excellent move for the Dell Company because of the benefits of exposure especially in different market niches. The company also considers the safety of its products by starting mainly with the low-end products. The progressive changeover on the marketing strategies enhances performance and ensures provisions of extended commitment in cases of needs. It is usually safe to change from one strategy to another slowly while keenly monitoring the effects as opposed to the direct changeover. Involving the retailers is a great strategy of testing how well the company would work with the retailer stores especially on the up-coming products. How well would the company be able to handle the sales of its product s by third parties especially stores that the company can barely be in a position to control? The experience is worthwhile for Dell Inc future marketing decisions. The move will automatically affect Dells procedures of engaging customers such as the advertisement strategies and, the supply chain management. The move ensures that Dell Inc is able to develop a record of accomplishment from involvement with the retailers. The record of performance such as, the rate at which the products sell would enable the marketers to decide on the possibility of engaging the more vibrant retailers. The records provide DellÃ¢â¬â¢s ability to retail from various sublets in the diverse retail channels. According to Cranfield School of Management (2000, p.5), the ability to form relationship with retailers is also a greater chance for other interested parties to channel their interests and form new links since this assists the retailers on their establishments. The well-established retail markets hav e the advantage of moving their products very fast and this can turn to be a huge benefit to the Dell Company. The question many marketers would arguably pose is, how well can computer products sell like the other products in the stores? Selling a computer is similar to selling any other product, but the clients want to know how to deal with the product such as the procedure for setting it up. How many retailers have the workmanship to withstand the long hours of user explanations and education? The arguments may fall upon the earnings of the marketer. The pay scale of Wal-Mart sellers may be quite different from that of Dell, thus DellÃ¢â¬â¢s move to engage outside retailers may seem like a huge bargain over sales. Conclusion The main marketing strategy is the need to enhance proper customer relationship. Dell Inc has all along emphasized on the need to focus attention on the clientsÃ¢â¬â¢ needs and demands. Companies need to find various methods of getting closer to the client for success thus the reason why dell is focusing on diversification into the retail markets. The Dell Company detached the partnership functions to emphasize on the need for it responsibility of customer relationship. From the case analysis, it is evident that Dell categorizes its business transactions in various customer segments for instance the recent retail stores relationship, which involves the public and private sectors. It also includes the direct customer relationship and lastly the home or public medium or small business sectors. Such a company need to approach various segments carefully and differently in the aim of customizing to fit specific needs. Arguably, the most viable communication tools for DellÃ¢â¬â¢s marketing strategy would include the internet and call centres considering the diversification of the products and market competitiveness. References Cranfield School of Management (2000). Marketing Management: a RelationshipÃ Marketing Perspective, Macmillan Business, Basingstoke Doole, I., Lowe, R. (2008). International marketing strategy: analysis, developmentÃ and implementation. Kentucky, KY: Cengage Learning EMEA McDonald, M., Dunbar, I. (2007). Market segmentation: how to do it, how to profitÃ from it. Oxford, UK: Elsevier Butterworth-Heinemann Shimp, T. A. (2008). Advertising Promotion and Other Aspects of Integrated MarketingÃ Communications. Kentucky, KY: Cengage Learning
Thursday, February 27, 2020
Individual wiki - Essay Example Lexington Books, 2011. Print. The authors reveal the way social media such as Facebook, Twitter, You Tube, MySpace and others have increased at an alarming rate for the past ten years. These media sources have become significant in the current business, learning environment, political campaigns and public relations industries. The authors offer a comprehensive and social analysis on the way social media impact the society, as well as, explore the emerging roles of media. The book examines the way social media have impacted and at the same time played significant roles in varied environments such as learning, public relations, legal and strategic communications (Noor and John 23). Media, Culture, and Technology. Boston, MA: Wadsworth Cengage Learning, 2012. Print. The Media Now is a book that empowers one to think critically on the way media creates an impact on culture, contributes to violence and antisocial behaviors, which is contrary to the prevailing norms for social conduct (Straubhaar and Robert 421). The book offers a comprehensive introduction to the current global media environmental impacts and continuing technology development, culture and varied theories for transforming the rapidly evolving media industry. The authors offer a clear understanding on the way media technologies develop, converge and impact the society. The book prepares one for varied encounters through expanding the field of Internet, social networking sites and traditional media industries. The authors employ varied theories, concepts and technical knowledge significant for enabling the reader to understand the roles and media impacts in the society. Web 2.0 Technologies. Boca Raton, FL: CRC Press, 2011. Print. The author argues that despite the recent global disaster resulting from the social media aspects, it is significant to unleash and teach emergence management to curb
Monday, February 10, 2020
Sonnet 130 vs. Dim Lady - Essay Example We find in both poems how the man finds something special from his loved one. ShakespeareÃ¢â¬â¢s Ã¢â¬Å"Sonnet 130Ã¢â¬ is in iambic pentameter. It has a rhyme scheme of abab cdcd efef gg. Lines one and three uses the words, Ã¢â¬Å"sunÃ¢â¬ and Ã¢â¬Å"dunÃ¢â¬ , lines two and four make use of Ã¢â¬Å"redÃ¢â¬ and Ã¢â¬Å"headÃ¢â¬ , lines five and seven Ã¢â¬Å"whiteÃ¢â¬ and Ã¢â¬Å"delightÃ¢â¬ , lines six and eight Ã¢â¬Å"cheeksÃ¢â¬ and Ã¢â¬Å"reeksÃ¢â¬ , lines nine and eleven Ã¢â¬Å"knowÃ¢â¬ and Ã¢â¬Å"goÃ¢â¬ , lines ten and twelve Ã¢â¬Å"soundÃ¢â¬ and Ã¢â¬Å"groundÃ¢â¬ , and lines thirteen and fourteen Ã¢â¬Å"rareÃ¢â¬ and Ã¢â¬Å"compareÃ¢â¬ . The sentences used by Shakespeare are not choppy and the sentence structures are smooth flowing. Flowery language is not employed; in fact, it is contrary to the usual conventions of love poetry. MullenÃ¢â¬â¢s Ã¢â¬Å"Dim LadyÃ¢â¬ on the other hand, does not have a rhyme scheme. There is no meter and verse l ineation unlike Ã¢â¬Å"Sonnet 130Ã¢â¬ The level of diction used by Mullen is slang in a way and more contemporary. She used the words Ã¢â¬Å"peepersÃ¢â¬ to mean eyes, Ã¢â¬Å"nogginÃ¢â¬ to mean head and Ã¢â¬Å"mugÃ¢â¬ to mean face. She also used commercial brands to compare the physical characteristics of the woman. Brands such as ShakeyÃ¢â¬â¢s, Slinky, Liquid Paper, Muzak, Twinkie and Red Lobster were used. Several similes and metaphors are used in both poems.
Friday, January 31, 2020
Social Sontract Theory of John Locke Essay This paper analyzes the social contract theory of John Locke and how his values are consistent with the criminal justice system and private security settings of today. It will further discuss whether or not LockeÃ¢â¬â¢sÃ¢â¬â¢ values and principles apply to both criminal justice and private security venues. I will also summarize the major differences of the social contract theories; identify the key principles associated with LockeÃ¢â¬â¢s social contract theory; identify how these principles are inculcated in the U. S. Bill of Rights; identify how these principles play out in the criminal justice system and security settings of today and finally describe freedom in relationship to personal rights and ethical standards and obligations. Ã¢â¬Å"A social contract is a voluntary agreement in which mutual benefit occurs between and for individuals, groups, government or a community as a whole. According to Locke, the State of Nature, the natural condition of mankind, is a state of perfect and complete liberty to conduct ones life as one best sees fit, free from the interference of others (Kelly, Martin.(2012)). Ã¢â¬ This does not mean, however, that it is a state of license: one is not free to do anything at all one please, or even anything that one judges to be in oneÃ¢â¬â¢s interest. The State of Nature, although a state wherein there is no civil authority or government to punish people for transgressions against laws, is not a state without morality. The State of Nature is pre-political, but it is not pre-moral. Ã¢â¬Å"Persons are assumed to be equal to one another in such a state, and therefore equally capable of discovering and being bound by the Law of Nature. Given the implications of the Law of Nature, there are limits as to how much property one can own: one is not allowed to take so more from nature than oneself can use, thereby leaving others without enough for themselves (Powell, Jim. (1996)). Ã¢â¬ Because nature is given to all of mankind by God for its common subsistence, one cannot take more than his own fair share. Property is the linchpin of LockeÃ¢â¬â¢s argument for the social contract and civil government because it is the protection of their property, including their property in their own bodies, which men seek when they decide to abandon the State of Nature. Ã · Summarize the major differences of the social contract theories. The major differences between classical republicanism and John Lockes natural rights are philosophy are that classical republicanism stresses the common good or community over the natural rights stress of the individual. You look at the natural rights philosophy from what Locke would describe as a state of nature, that is, an imaginary situation where there is no government. Lock believed that there was a law of nurture to govern a state of nature; he stated, The state of nature has a law of nature to govern it which obliges everyone No one ought to harm another in his life, health, liberty, or possessions. Ã¢â¬Å"The main ideologies of the natural rights philosophy are found in the Declaration of Independence with such ideals as consent of the governed, right of revolution, unalienable rights (or rights that cannot be taken away or given up, such as life liberty and property), and overall establishes a social contract. Classical republicanism is modeled after the Roman Republic, where the government provides its citizens with liberty under government and stressed the common good, or what was best for the society as a whole (Powell, Jim.(1996)). Ã¢â¬ Citizens within a republic must share the same characteristics: civic virtue, moral education, and live in small, uniform communities. Civic virtue is demonstrated when a person sets aside their own personal interests to promote the common good, and thus classical republics often drastically limited individual rights. Ã¢â¬Å"Moral education is the idea that citizens must be taught to be virtuous based on civic religion; these virtues included generosity, courage, self-control, and fairness. Small, uniform communities were necessary to prevent factions (self-interested groups of individuals), and to prevent this, limited the degree of diversity within these communities (Kelly, Martin. (2012)). Ã¢â¬ People residing within these communities often had similar wealth, religious or moral beliefs, and ways of life. To further prevent diversity, each community has an established religion (which is prohibited in our Constitution per Amendment 1). What are the key principles associated with LockeÃ¢â¬â¢s social contract theory? Locke believed there also exists a Law of Nature, the basis of all morality and given by God, that compels us to not harm others life, health, liberty or possessions. For Locke, the social contract exists when mankind in the State of Nature recognizes and heeds the Law of Nature thus forming a civil society. Protection of property, both geographic and oneÃ¢â¬â¢s own body, were key to LockeÃ¢â¬â¢s argument. He said that political society and government are established by mutual consent forming Ã¢â¬Å"one body politic under one governmentÃ¢â¬ united into common-wealth to protect property from those who would violate the Law of Nature. Lockes argument for the right of the majority is the theoretical ground for the distinction between duty to society and duty to government, the distinction that permits an argument for resistance without anarchy. Ã¢â¬Å"When the designated government dissolves, men remain obligated to society acting through majority rule. It is entirely possible for the majority to confer the rule of the community on a king and his heirs, or a group of oligarchs or on a democratic assembly (Powell, Jim. (1996)). Ã¢â¬ Thus, the social contract is not inextricably linked to democracy. Still, a government of any kind must perform the legitimate function of a civil government How are these principle inculcated in the U. S. Bill of Rights? Ã¢â¬Å"John Locke influenced Thomas Jefferson and our Founding Fathers while writing Ã¢â¬Å"the Declaration of Independence and the U. S. Constitution, LockeÃ¢â¬â¢s Social Contract Theory on AmericaÃ¢â¬â¢s political and governmental system is undeniable (Constitution Society). Ã¢â¬ Ã¢â¬Å"While writing the Declaration of Independence, Thomas Jefferson, drew heavily from the writings of John Locke, and placed them in the Constitution. The social contract theory infuses both these documents (Constitution Society). Ã¢â¬ Thomas Jefferson adopted Lockes ideas people had rights to life, liberty, equality, and pursuit of happiness, the responsibility of government must protect those rights, and put them in the Constitution. Ã · How do the principles play out in the criminal justice system and security settings? The theory does not have basis in todayÃ¢â¬â¢s criminal justice system in that there are segments of society that believe that the law doesnÃ¢â¬â¢t apply to them nor does it protect them. For example, the perception is that the amount of crime in the inner city is rampant. It is widely reported on the news every night. There are always stories on these neighborhoods if and only if it is sensational and /or involves a Caucasian citizen. This argument bears out when newspapers print banner headlines about Caucasian children being missing or kidnapped. Many of the ideas formed in LockeÃ¢â¬â¢s social contract theory mimic the modern criminal justice system. As citizens of a society, we give up many of our rights to protect ourselves in favor or a centralized system or rule governed by elected officials. Ã · Describe freedom in relationship to personal rights and ethical standards and obligations. Ã¢â¬Å"ItÃ¢â¬â¢s believed that values are what we learn from childhood from parents and surrounding influences of adults involved in the childÃ¢â¬â¢s life. Morals are the beliefs developed from that value system and how one should behave in any given situation (Banks, C. (2009)). Ã¢â¬ Ã¢â¬Å"Ethics on the other hand is how someone actually behaves in the situation that may test ones morals and values. Values are established by childhood upbringing and help mold them into citizens contributing to society. Those environments include home, school, church, neighbors, cultural backgrounds and social get together or parties (Banks, C. (2009)). Ã¢â¬ Most of these beliefs and patterns of behavior are established through the unconscious observations and experiences of childhood in those environments. John Locke is the creator of the concept of individual rights as the basic reason for government. The U. S. founders turned this into government for the people of the people and by the people. References: Banks, C. (2009). Criminal justice ethics: Theory and practice (2nd Ed.). Los Angeles, CA: SAGE. Constitution Society. (2007). Retrieved on February 18th 2012 from http://constitution. org/soclcont. htm Kelly, Martin. (2012). Social Contract. Retrieved on February 19th 2012. From http://americanhistory. about. com/od/usconstitution/g/social_contract. htm Powell, Jim. (1996). John Locke: Natural Rights to Life, Liberty, and Property. Retrieved on February 19th 2012. from http://www. thefreemanonline. org/featured/john-locke-natural-rights-to-life-liberty-and-property/ 1.
Wednesday, January 22, 2020
LVMHÃ¢â¬â¢s Diversification Strategy into Luxury Goods The problem After the case and readings the problems of LVMH there are several problems such as the declining demand for luxury goods because it is linked to political events, situation and social trends. (After the attacks of 9/11 an impact on luxury goods has dropped and had automatically an impact on LVMH sales) Secondly luxury products are easy to counterfeit, some countries such as china, turkey, and other still have to improve their IPR policies And finally LVMH diversification strategy (Bernard Arnault) is making acquisitions outside the companyÃ¢â¬â¢s sector. In sector where they donÃ¢â¬â¢t have the Ã¢â¬Å"know-howÃ¢â¬ and donÃ¢â¬â¢t match the company Image. The current CEO (Arnault Bernard) is also the major shareholder which makes him easier to make decisions on new acquisitions The swot analysis Strength: Ã¢â¬ ¢Ã Ã Ã Ã Ã Name recognition which makes them the largest product marketplace Ã¢â¬ ¢Ã Ã Ã Ã Ã Their experience during the time Ã¢â¬ ¢Ã Ã Ã Ã Ã Leading position Ã¢â¬ ¢Ã Ã Ã Ã Ã Quality provider Ã¢â¬ ¢Ã Ã Ã Ã Ã Distribution Ã¢â¬ ¢Ã Ã Ã Ã Ã Public Relation Weaknesses Ã¢â¬ ¢Ã Ã Ã Ã Ã Their Diversification Ã¢â¬ ¢Ã Ã Ã Ã Ã Conflict of interest (fashion vs. wine and spirits) Ã¢â¬ ¢Ã Ã Ã Ã Ã Forward and backward integration Ã¢â¬ ¢Ã Ã Ã Ã Ã Luxury goods are easy to imitate. (Perfumes, Louis Vuitton bagsÃ¢â¬ ¦) Ã¢â¬ ¢Ã Ã Ã Ã Ã Finance problems: net sales decreased by nearly 6% in 2003 Ã¢â¬ ¢Ã Ã Ã Ã Ã Declining shares Opportunities Ã¢â¬ ¢Ã Ã Ã Ã Ã Merger and acquisition Ã¢â¬ ¢Ã Ã Ã Ã Ã Consumer trends Ã¢â¬ ¢Ã Ã Ã Ã Ã Current increase in wealth Ã¢â¬ ¢Ã Ã Ã Ã Ã Emerging market Ã¢â¬ ¢Ã Ã Ã Ã Ã Improvement of way of selling their large product line (distribution channels) Ã¢â¬ ¢Ã Ã Ã Ã Ã Expansion to other markets Threats Ã¢â¬ ¢Ã Ã Ã Ã Ã Change in consumer taste Ã¢â¬ ¢Ã Ã Ã Ã Ã Economic recession Ã¢â¬ ¢Ã Ã Ã Ã Ã Competitor in smaller markets Ã¢â¬ ¢Ã Ã Ã Ã Ã Counterfeit Recommendation Focus on core business To expand the current existing brands geographically. Alliances with new creators Gain access to distribution channels as a different proposition Sell the acquisition which donÃ¢â¬â¢t fit the company image Implementation Choose several countries to enter that is suitable for the luxury market and in order to develop the strategy of the company
Tuesday, January 14, 2020
Our thoughts are that in a perfect business world prescribed altruism could possibly be promoted to individual team members to help them feel free to share knowledge without the stigma of losing the competitive edge, but rather, to selflessly help coworkers, a team, or the overall organization to be as successful as possible. With that, we will explain in more detail how we feel that altruism can help and may even be contagious in the modern day bureaucracy that is the work place. From burger joints to engineering firms, the selfless sharing of process information can better any group or business willing to coach altruism into their organization from the ground, up. Altruism is defined as an unselfish regard for or devotion to the welfare of others, as well as Ã¢â¬Å"benefiting another as an end in itselfÃ¢â¬ (Batson, Lange, Ahmad, and Lishner, 2007,p. 241). Altruism results in an improved affect of the helper, higher levels of trust and moral awareness, increased collaboration, and a deeper sense of Ã¢â¬Å"we-nessÃ¢â¬ or collectivism (Batson, et al. 2007) Ã¢â¬â all outcomes that organizations are seeking today. Knowledge sharing is an activity through which knowledge (i. e. , information, skills, or expertise) is exchanged among people, friends, families, communities or organizations. (Wikipedia, 2013) In an office environment this could be considered cross-training or on a simpler level just assisting your coworkers and making your company more prod uctive and successful. So how can we successfully introduce altruism into the work environment? Here is what we propose; first organizations can orient employees to the positive effects of altruism by encouraging them to empathize with others and by providing individuals with developmental activities that help them understand the perspectives and needs of others. In other words, the organization needs to create and implement actives that involve team building exercises. We believe that creating positive relationships and trust amongst employees will help eliminate the need for knowledge hoarding. Individuals are more likely to share information with someone they can trust or feel close to. Second, is for leaders to work with employees to create a code of conduct and establish organizational norms of behavior. To reinforce desired conduct, team leaders should provide examples of caring exemplars from the organizationÃ¢â¬â¢s history or from society. This step would leave individuals with a Ã¢â¬Å"warm and fuzzyÃ¢â¬ that they helped create rules for the organization giving them a sense of pride, therefore, making these rules and codes easier to understand and follow. This also, again creates a sense of unity causing the employees to bond, creating empathy towards one another. Lastly, organizations that encourage employee involvement in community organizations, and promote mutual understanding within the organization stand a much greater chance of creating a positive, empathetic environment. Creating activities, teaching empathy and encouraging involvement with community organizations are all ways that we can train our employees to assist our organizations to become more successful. But what does this entire concept have to do with knowledge sharing? The reason individuals choose not to share information could be because they are fearful of their completion. We all know that in order to reach the top we need to stand out from the rest. What better way than to know more than your competition? We feel that in order to eliminate this Ã¢â¬Å"fearÃ¢â¬ we need to establish relationships and trust amongst the organizationsÃ¢â¬â¢ employees. Once these bonds and trusts have been establish it will decrease the need for so much competition. Allowing for the comport of sharing knowledge with other for the sake of the companyÃ¢â¬â¢s success allowing all the individuals on the team to succeeded as well. If we introduce developmental activities, team building exercises, team created codes of conduct and try to create a stronger sense of unity in team environments, our working teams will have a better understanding of one another and genuinely care for each others success. If this behavior exists in an everyday work structure we strongly believe that knowledge hoarding could be a thing of the past. That the fear of competition will no longer be a threat but a reminder that all good leaders must have the confidence that they contributed to the entire success of the team and not just the individual. Introducing altruism (an unselfish regard for or devotion to the welfare of others) could be the new coaching technique or the new business class taught in colleges. If we want our corporations to run more successfully, then why not introduce a program that teaches leaders and employees these qualities? References Byfield, R. (2013, May 13). Altruism Boosts Well-being. Retrieved from http://www. theepochtimes. com/n3/53987-altruism-boosts-well-being/ merriam-webster. (n. d. ). Retrieved from http://www. merriam-webster. com/dictionary/altruism Wikipedia. (2013, May 06). Retrieved from http://en. wikipedia. org/wiki/Knowledge_sharing
Monday, January 6, 2020
Is Underage Drinking a Big Issue in the United States? Teenagers rarely think before they do many things. Many times teenagers go to big blowouts or little get together with their friends. Their first thought is not about death, their grades, or alcoholism; their main purpose is to get drunk fast and sober up before going home by their set curfews. Each year most teen deaths have been caused from underage drinking in the United States, which is a big topic that the government is trying to prevent from happening. The government has set the drinking age to 21 but how are teens getting there alcohol? Teens are using fake IdÃ¢â¬â¢s to get their alcohol or even asking adults to purchase it for them, because of this, underage drinking has become aÃ¢â¬ ¦show more contentÃ¢â¬ ¦At parties, teenagers have an average of 5 or more beers in one night. In the United States teenage drinking has become a major problem, with about 3.3 million teens as problem drinkers. Ã¢â¬Å"1/4 of all 7th through 12th graders admit to drinking at least once a weekÃ ¢â¬ . About 40% of 12th graders said they had one episode of heavy drinking in the past two weeks (Bender50). Excessive drinking can lead to teenage alcoholism. People who begin drinking at the age of 15 are four-times more likely to develop alcoholism than those who start drinking at the age of 21. Most teens take their first drinks at the age of 13. Alcoholism begins by first tasting, then social drinking, next abusive drinking, and last becoming a problem drinker or alcoholic. Most teenagers do not know why they drink but most do anyway. Peer pressure has a lot to do with teen drinking because sometimes itÃ¢â¬â¢s hard to say no when your around friends. President Reagan signed the National Minimum Drinking Age Act into law on July 17, 1984. The act strongly encourages states to have laws prohibiting the Ã¢â¬Å"purchase and public possessionÃ¢â¬ of alcoholic beverages by anyone under 21 years of age by withholding a portion of federal-aid highway funds from state without such laws. Most U.S. states have the Age- 21 law, but in Louisiana you can be 19 to enter a bar. Because of this law,